Microsoft Set to Launch Mobile Gaming Store in July

Gaming giant Microsoft is gearing up to launch its own mobile game store this July, offering a new platform for gamers to access their favorite titles. The announcement was made by Xbox President Sarah Bond at the Bloomberg Technology Summit, where she revealed that the store would initially feature Microsoft's own games, such as Candy Crush Saga, and is expected to include Minecraft as an early addition.

A New Challenger to Apple and Google's Dominance

The mobile gaming store will be web-based, making it easily accessible across a range of devices and countries. This move presents a direct challenge to the current dominance of Apple and Google in the app store market, both of which charge an approximate 30% fee on sales. Microsoft's store could offer a more competitive and fairer digital market landscape for both developers and consumers.

Content from Activision Blizzard Acquisition to Play Significant Role

Microsoft's acquisition of Activision Blizzard is expected to play a significant role in the content offerings of the new mobile gaming store, with popular titles like Call of Duty: Mobile likely to be featured. This comes as part of Microsoft's wider strategy to make Xbox and content available on any screen, offering greater flexibility to gamers worldwide. The exact details of the store's offerings and partnerships with other publishers have yet to be revealed.

About the Author

Alex Stedman is a Senior News Editor with a passion for entertainment, reading fantasy novels, and playing Dungeons & Dragons.

With the upcoming launch of Microsoft's mobile game store, gamers can look forward to an exciting new platform to explore their favorite games this July. Stay tuned for more updates on this developing story.